Deal Sheet: 2026 Explorer Platinum

Citrus Motors · Ontario, CA · VIN: 1FMUK7HH8TGC20413

Negotiation Guide

Opening Offer

$49,454

Fair Price

$50,954

Walk Away Above

$52,932

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$49,419

Est. Invoice$51,066

Holdback (est.)$1,647

MSRP (Sticker)$54,910

Asking Price$51,910

Markup-$3,000

Est. Dealer Margin on This Car$2,491

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)-$1,825

Avg Markup (Explorer)-$3,200

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,650

Price History

Aug 6, 2026$50,910 → $51,910(+$1,000)

Cheaper Explorer Platinum Inventory

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-$4,000$51,6553d

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-$4,000$55,3503d

Stivers FordWaukee, IA

-$4,000$55,64012d

Platte Valley Auto MartLexington, NE

-$4,000$55,59512d

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-$4,000$54,05519d

Rusty Eck Ford, Inc.Wichita, KS

-$4,000$56,14512d

Karl Klement FordDecatur, TX

-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

Five Star FordNorth Richland Hills, TX

-$4,000$54,89512d