Deal Sheet: 2026 Explorer Platinum

Robert Horne Ford, LLC · Apache Junction, AZ · VIN: 1FMUK7HH8TGB81676

Negotiation Guide

Opening Offer

$50,991

Fair Price

$52,491

Walk Away Above

$54,845

• Recent buyers paid ~$4,119 below MSRP
• Sitting 65 days (avg 32) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,480

Est. Invoice$53,196

Holdback (est.)$1,716

MSRP (Sticker)$57,200

Asking Price$53,700

Markup-$3,500

Est. Dealer Margin on This Car$2,220

Percentile38% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold894

Avg Markup-$4,119

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)-$1,926

Avg Markup (Explorer)-$3,259

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,942

Price History

Jun 13, 2026$56,200 → $55,200(-$1,000)

Jul 4, 2026$55,200 → $56,200(+$1,000)

Jul 9, 2026$56,200 → $53,200(-$3,000)

Jul 30, 2026$53,200 → $52,700(-$500)

Aug 6, 2026$52,700 → $53,700(+$1,000)

Cheaper Explorer Platinum Inventory

Ford of Port JeffPort Jefferson Station, NY

-$3,500$56,1901d

Healey Brothers Ford, LLCPoughkeepsie, NY

-$3,500$57,1351d

Lake View Ford, Inc.Conneaut Lake, PA

-$3,500$54,4451d

Warren Midtown Motors, Inc.Warren, PA

-$3,500$53,7001d

Steven's Jersey City FordJersey City, NJ

-$3,500$56,7951d

Premier Ford of Bay RidgeBrooklyn, NY

-$3,500$58,5951d

Dana FordStaten Island, NY

-$3,500$56,8451d

Dana FordStaten Island, NY

-$3,500$56,5451d

Maplecrest Ford of UnionVauxhall, NJ

-$3,500$55,4951d

Schultz FordNanuet, NY

-$3,500$56,3501d