Deal Sheet: 2026 Explorer Platinum

Ford Sylvester · Sylvester, GA · VIN: 1FMUK7HH7TGC38630

Negotiation Guide

Opening Offer

$48,654

Fair Price

$50,154

Walk Away Above

$52,132

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,699

Est. Invoice$50,322

Holdback (est.)$1,623

MSRP (Sticker)$54,110

Asking Price$50,610

Markup-$3,500

Est. Dealer Margin on This Car$1,911

Percentile43% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory45 vehicles

Avg Markup (All Models)-$1,933

Avg Markup (Explorer)-$3,029

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$2,143

Price History

Aug 15, 2026$51,110 → $50,610(-$500)

Cheaper Explorer Platinum Inventory

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-$4,000$54,05519d

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-$4,000$56,89012d

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-$4,000$54,89512d