Deal Sheet: 2026 Explorer Platinum

Wichita Falls Ford · Wichita Falls, TX · VIN: 1FMUK7HH6TGC28137

Negotiation Guide

Opening Offer

$47,996

Fair Price

$49,496

Walk Away Above

$51,555

• Recent buyers paid ~$4,119 below MSRP

Price Breakdown

Est. Dealer Cost$48,254

Est. Invoice$49,862

Holdback (est.)$1,608

MSRP (Sticker)$53,615

Asking Price$50,115

Markup-$3,500

Est. Dealer Margin on This Car$1,862

Percentile38% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold894

Avg Markup-$4,119

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory226 vehicles

Avg Markup (All Models)-$966

Avg Markup (Explorer)-$3,500

% Below MSRP76%

Avg Days to Sell36 days

Avg Sold Markup+$305

Cheaper Explorer Platinum Inventory

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-$3,500$55,4950d

Schultz FordNanuet, NY

-$3,500$56,3500d