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Deal Sheet: 2026 Explorer Platinum
Helfman Ford, Inc. · Stafford, TX · VIN: 1FMUK7HH6TGB91333
Negotiation Guide
Opening Offer
$47,730
Fair Price
$49,230
Walk Away Above
$51,567
- • Recent buyers paid ~$4,119 below MSRP
- • Sitting 65 days (avg 32) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,515
Est. Invoice$50,132
Holdback (est.)$1,617
MSRP (Sticker)$53,905
Asking Price$50,405
Markup-$3,500
Est. Dealer Margin on This Car$1,891
Percentile38% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold894
Avg Markup-$4,119
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory425 vehicles
Avg Markup (All Models)-$2,167
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,081
Price History
Jul 11, 2026$52,405 → $49,405(-$3,000)
Aug 6, 2026$49,405 → $50,405(+$1,000)
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