Deal Sheet: 2026 Explorer Platinum

Group 1 Ford of Southwest Houston · Houston, TX · VIN: 1FMUK7HH5TGC40926

Negotiation Guide

Opening Offer

$49,926

Fair Price

$51,426

Walk Away Above

$53,485

• Recent buyers paid ~$4,119 below MSRP

Price Breakdown

Est. Dealer Cost$49,991

Est. Invoice$51,657

Holdback (est.)$1,666

MSRP (Sticker)$55,545

Asking Price$52,045

Markup-$3,500

Est. Dealer Margin on This Car$2,055

Percentile38% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold894

Avg Markup-$4,119

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,826

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,086

Price History

Aug 6, 2026$51,045 → $52,045(+$1,000)

Cheaper Explorer Platinum Inventory

Ford of Port JeffPort Jefferson Station, NY

-$3,500$56,1901d

Healey Brothers Ford, LLCPoughkeepsie, NY

-$3,500$57,1351d

Lake View Ford, Inc.Conneaut Lake, PA

-$3,500$54,4451d

Warren Midtown Motors, Inc.Warren, PA

-$3,500$53,7001d

Steven's Jersey City FordJersey City, NJ

-$3,500$56,7951d

Premier Ford of Bay RidgeBrooklyn, NY

-$3,500$58,5951d

Dana FordStaten Island, NY

-$3,500$56,8451d

Dana FordStaten Island, NY

-$3,500$56,5451d

Maplecrest Ford of UnionVauxhall, NJ

-$3,500$55,4951d

Schultz FordNanuet, NY

-$3,500$56,3501d