Deal Sheet: 2026 Explorer Platinum

Marshall Ford Co, Inc. · Philadelphia, MS · VIN: 1FMUK7HH5TGC17971

Negotiation Guide

Opening Offer

$47,304

Fair Price

$48,804

Walk Away Above

$50,782

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$47,484

Est. Invoice$49,067

Holdback (est.)$1,583

MSRP (Sticker)$52,760

Asking Price$49,260

Markup-$3,500

Est. Dealer Margin on This Car$1,776

Percentile43% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$2,393

Avg Markup (Explorer)-$3,600

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,296

Cheaper Explorer Platinum Inventory

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60012d

Caraway FordNixon, TX

-$4,000$51,6553d

Trotter FordPine Bluff, AR

-$4,000$55,3503d

Stivers FordWaukee, IA

-$4,000$55,64012d

Platte Valley Auto MartLexington, NE

-$4,000$55,59512d

Riverside Ford of TulsaTulsa, OK

-$4,000$54,05519d

Rusty Eck Ford, Inc.Wichita, KS

-$4,000$56,14512d

Karl Klement FordDecatur, TX

-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

Five Star FordNorth Richland Hills, TX

-$4,000$54,89512d