Deal Sheet: 2026 Explorer Platinum

Clay Cooley Ford · Arlington, TX · VIN: 1FMUK7HH3TGC33571

Negotiation Guide

Opening Offer

$48,551

Fair Price

$50,051

Walk Away Above

$52,110

• Recent buyers paid ~$4,119 below MSRP

Price Breakdown

Est. Dealer Cost$48,753

Est. Invoice$50,378

Holdback (est.)$1,625

MSRP (Sticker)$54,170

Asking Price$50,670

Markup-$3,500

Est. Dealer Margin on This Car$1,917

Percentile38% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold894

Avg Markup-$4,119

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory484 vehicles

Avg Markup (All Models)-$1,908

Avg Markup (Explorer)-$3,424

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,844

Price History

Aug 6, 2026$49,670 → $50,670(+$1,000)

Cheaper Explorer Platinum Inventory

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-$3,500$56,1901d

Healey Brothers Ford, LLCPoughkeepsie, NY

-$3,500$57,1351d

Lake View Ford, Inc.Conneaut Lake, PA

-$3,500$54,4451d

Warren Midtown Motors, Inc.Warren, PA

-$3,500$53,7001d

Steven's Jersey City FordJersey City, NJ

-$3,500$56,7951d

Premier Ford of Bay RidgeBrooklyn, NY

-$3,500$58,5951d

Dana FordStaten Island, NY

-$3,500$56,8451d

Dana FordStaten Island, NY

-$3,500$56,5451d

Maplecrest Ford of UnionVauxhall, NJ

-$3,500$55,4951d

Schultz FordNanuet, NY

-$3,500$56,3501d