Deal Sheet: 2026 Explorer Platinum

Mendoza Ford · Maurice, LA · VIN: 1FMUK7HH1TGC40017

Negotiation Guide

Opening Offer

$47,759

Fair Price

$49,259

Walk Away Above

$51,237

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$47,894

Est. Invoice$49,490

Holdback (est.)$1,596

MSRP (Sticker)$53,215

Asking Price$49,715

Markup-$3,500

Est. Dealer Margin on This Car$1,822

Percentile43% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory246 vehicles

Avg Markup (All Models)-$2,275

Avg Markup (Explorer)-$3,526

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,799

Price History

Aug 6, 2026$48,715 → $49,715(+$1,000)

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