Deal Sheet: 2026 Explorer Platinum

Wray Ford, Inc. · Bossier City, LA · VIN: 1FMUK7HH1TGC12718

Negotiation Guide

Opening Offer

$49,454

Fair Price

$50,954

Walk Away Above

$52,932

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$49,419

Est. Invoice$51,066

Holdback (est.)$1,647

MSRP (Sticker)$54,910

Asking Price$51,410

Markup-$3,500

Est. Dealer Margin on This Car$1,991

Percentile43% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$2,208

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,075

Price History

Aug 6, 2026$50,410 → $51,410(+$1,000)

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