Deal Sheet: 2026 Explorer Platinum

Wingate Ford · Perry, GA · VIN: 1FMUK7HH1TGB93412

Negotiation Guide

Opening Offer

$48,414

Fair Price

$49,914

Walk Away Above

$52,262

• Recent buyers paid ~$3,956 below MSRP
• Sitting 73 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$49,149

Est. Invoice$50,787

Holdback (est.)$1,638

MSRP (Sticker)$54,610

Asking Price$51,610

Markup-$3,000

Est. Dealer Margin on This Car$2,461

Percentile100% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$1,568

Avg Markup (Explorer)-$3,071

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,224

Price History

Aug 6, 2026$50,610 → $51,610(+$1,000)

Cheaper Explorer Platinum Inventory

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-$4,000$53,60012d

Caraway FordNixon, TX

-$4,000$51,6553d

Trotter FordPine Bluff, AR

-$4,000$55,3503d

Stivers FordWaukee, IA

-$4,000$55,64012d

Platte Valley Auto MartLexington, NE

-$4,000$55,59512d

Riverside Ford of TulsaTulsa, OK

-$4,000$54,05519d

Rusty Eck Ford, Inc.Wichita, KS

-$4,000$56,14512d

Karl Klement FordDecatur, TX

-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

Five Star FordNorth Richland Hills, TX

-$4,000$54,89512d