Deal Sheet: 2026 Explorer Platinum

Wingate Ford · Perry, GA · VIN: 1FMUK7HH1TGA66191

Negotiation Guide

Opening Offer

$49,395

Fair Price

$50,895

Walk Away Above

$53,250

• Recent buyers paid ~$3,956 below MSRP
• Sitting 73 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$50,045

Est. Invoice$51,713

Holdback (est.)$1,668

MSRP (Sticker)$55,605

Asking Price$52,605

Markup-$3,000

Est. Dealer Margin on This Car$2,561

Percentile100% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$1,568

Avg Markup (Explorer)-$3,071

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,224

Price History

Aug 6, 2026$51,605 → $52,605(+$1,000)

Cheaper Explorer Platinum Inventory

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60012d

Caraway FordNixon, TX

-$4,000$51,6553d

Trotter FordPine Bluff, AR

-$4,000$55,3503d

Stivers FordWaukee, IA

-$4,000$55,64012d

Platte Valley Auto MartLexington, NE

-$4,000$55,59512d

Riverside Ford of TulsaTulsa, OK

-$4,000$54,05519d

Rusty Eck Ford, Inc.Wichita, KS

-$4,000$56,14512d

Karl Klement FordDecatur, TX

-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

Five Star FordNorth Richland Hills, TX

-$4,000$54,89512d