Deal Sheet: 2026 Explorer Platinum

Cannon Ford of Starkville · Starkville, MS · VIN: 1FMUK7HH0TGC42860

Negotiation Guide

Opening Offer

$48,159

Fair Price

$49,659

Walk Away Above

$51,637

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$48,254

Est. Invoice$49,862

Holdback (est.)$1,608

MSRP (Sticker)$53,615

Asking Price$50,115

Markup-$3,500

Est. Dealer Margin on This Car$1,862

Percentile43% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$509

Avg Markup (Explorer)-$3,500

% Below MSRP78%

Avg Days to Sell34 days

Avg Sold Markup-$1,776

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