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Deal Sheet: 2026 Explorer Platinum

Gray-Daniels Ford · Brandon, MS · VIN: 1FMUK7HH0TGC18333

This Is Already a Great Deal

Opening Offer
$50,878
Asking Price
$51,975
Max Price
$51,975
  • Recent buyers paid ~$3,956 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $44 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$50,378
Est. Invoice$52,057
Holdback (est.)$1,679
MSRP (Sticker)$55,975
Asking Price$51,975
Markup-$4,000
Est. Dealer Margin on This Car$1,598
Percentile2% of inventory is priced lower
Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold688
Avg Markup-$3,956
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days

Dealer Profile

Inventory476 vehicles
Avg Markup (All Models)-$846
Avg Markup (Explorer)-$3,563
% Below MSRP84%
Avg Days to Sell34 days
Avg Sold Markup-$1,123

Price History

Aug 6, 2026$51,475$52,475(+$1,000)
Aug 15, 2026$52,475$51,975(-$500)