Deal Sheet: 2026 Explorer Active

Holiday Gordon Ford · Gordon, TX · VIN: 1FMUK7DH8TGB58498

Negotiation Guide

Opening Offer

$37,858

Fair Price

$39,358

Walk Away Above

$41,266

• Recent buyers paid ~$4,130 below MSRP
• Sitting 65 days (avg 40) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,858

Est. Invoice$40,153

Holdback (est.)$1,295

MSRP (Sticker)$43,175

Asking Price$39,675

Markup-$3,500

Est. Dealer Margin on This Car$818

Percentile39% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold5942

Avg Markup-$4,130

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)-$1,800

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,320

Price History

Jul 9, 2026$41,675 → $38,675(-$3,000)

Aug 6, 2026$38,675 → $39,675(+$1,000)

Cheaper Explorer Active Inventory

Titusville FordTitusville, PA

-$4,500$46,06065d

Pat Milliken Ford, Inc.Redford, MI

-$4,000$45,7754d

Larry H. Miller Ford MesaMesa, AZ

-$4,000$39,57558d

Peoria FordPeoria, AZ

-$4,000$38,78039d

AutoNation Ford SanfordSanford, FL

-$3,500$39,3750d

Coggin Deland FordOrange City, FL

-$3,500$39,5750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$40,0750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$39,7750d

Jarrett Ford, Inc.Dade City, FL

-$3,500$42,0250d

Bartow Ford CompanyBartow, FL

-$3,500$42,0850d