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Deal Sheet: 2026 Explorer Active
O'Brien Ford · Shelbyville, KY · VIN: 1FMUK7DH7TGB80542
This Is Already a Great Deal
Opening Offer
$39,056
Asking Price
$38,840
Max Price
$38,840
- • Recent buyers paid ~$1,865 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,758 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,556
Est. Invoice$39,841
Holdback (est.)$1,285
MSRP (Sticker)$42,840
Asking Price$38,840
Markup-$4,000
Est. Dealer Margin on This Car$284
Percentile99% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold5639
Avg Markup-$1,865
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$2,466
Avg Markup (Explorer)-$4,000
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$868
Price History
Jul 9, 2026$41,840 → $38,840(-$3,000)
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