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Deal Sheet: 2026 Explorer Active
AutoNation Ford Bradenton · Bradenton, FL · VIN: 1FMUK7DH6TGB92813
Negotiation Guide
Opening Offer
$37,813
Fair Price
$39,313
Walk Away Above
$41,219
- • Recent buyers paid ~$4,130 below MSRP
- • Sitting 66 days (avg 40) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,813
Est. Invoice$40,106
Holdback (est.)$1,294
MSRP (Sticker)$43,125
Asking Price$39,625
Markup-$3,500
Est. Dealer Margin on This Car$813
Percentile39% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold5942
Avg Markup-$4,130
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory263 vehicles
Avg Markup (All Models)-$1,879
Avg Markup (Explorer)-$3,167
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,461
Price History
Jun 13, 2026$42,125 → $41,625(-$500)
Jul 9, 2026$41,625 → $38,625(-$3,000)
Aug 6, 2026$38,625 → $39,625(+$1,000)
Cheaper Explorer Active Inventory
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-$4,500$46,06066d
Pat Milliken Ford, Inc.Redford, MI
-$4,000$45,7755d
Larry H. Miller Ford MesaMesa, AZ
-$4,000$39,57559d
Peoria FordPeoria, AZ
-$4,000$38,78040d
AutoNation Ford SanfordSanford, FL
-$3,500$39,3751d
Coggin Deland FordOrange City, FL
-$3,500$39,5751d
Gary Yeomans FordDaytona Beach, FL
-$3,500$40,0751d
Gary Yeomans FordDaytona Beach, FL
-$3,500$39,7751d
Jarrett Ford, Inc.Dade City, FL
-$3,500$42,0251d
Bartow Ford CompanyBartow, FL
-$3,500$42,0851d