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Deal Sheet: 2026 Explorer Active

AutoNation Ford Bradenton · Bradenton, FL · VIN: 1FMUK7DH6TGB92813

Negotiation Guide

Opening Offer
$37,813
Fair Price
$39,313
Walk Away Above
$41,219
  • Recent buyers paid ~$4,130 below MSRP
  • Sitting 66 days (avg 40) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,813
Est. Invoice$40,106
Holdback (est.)$1,294
MSRP (Sticker)$43,125
Asking Price$39,625
Markup-$3,500
Est. Dealer Margin on This Car$813
Percentile39% of inventory is priced lower
Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold5942
Avg Markup-$4,130
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days

Dealer Profile

Inventory263 vehicles
Avg Markup (All Models)-$1,879
Avg Markup (Explorer)-$3,167
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,461

Price History

Jun 13, 2026$42,125$41,625(-$500)
Jul 9, 2026$41,625$38,625(-$3,000)
Aug 6, 2026$38,625$39,625(+$1,000)