Negotiation Guide
Opening Offer
$37,628
Fair Price
$39,128
Walk Away Above
$41,024
- • Recent buyers paid ~$3,860 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,628
Est. Invoice$39,916
Holdback (est.)$1,288
MSRP (Sticker)$42,920
Asking Price$39,420
Markup-$3,500
Est. Dealer Margin on This Car$792
Percentile39% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold6574
Avg Markup-$3,860
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory142 vehicles
Avg Markup (All Models)-$2,053
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,604
Price History
Jul 9, 2026$41,420 → $38,420(-$3,000)
Aug 6, 2026$38,420 → $39,420(+$1,000)
Cheaper Explorer Active Inventory
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