Deal Sheet: 2026 Explorer Active

Legacy Ford of Rosenberg · Rosenberg, TX · VIN: 1FMUK7DH5TGB77672

Negotiation Guide

Opening Offer

$37,858

Fair Price

$39,358

Walk Away Above

$41,266

• Recent buyers paid ~$4,130 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,858

Est. Invoice$40,153

Holdback (est.)$1,295

MSRP (Sticker)$43,175

Asking Price$39,675

Markup-$3,500

Est. Dealer Margin on This Car$818

Percentile39% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold5942

Avg Markup-$4,130

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory367 vehicles

Avg Markup (All Models)-$2,243

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,165

Price History

Jul 9, 2026$41,675 → $38,675(-$3,000)

Aug 6, 2026$38,675 → $39,675(+$1,000)

Cheaper Explorer Active Inventory

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-$4,500$46,06065d

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-$4,000$45,7754d

Larry H. Miller Ford MesaMesa, AZ

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Peoria FordPeoria, AZ

-$4,000$38,78039d

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-$3,500$39,3750d

Coggin Deland FordOrange City, FL

-$3,500$39,5750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$40,0750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$39,7750d

Jarrett Ford, Inc.Dade City, FL

-$3,500$42,0250d

Bartow Ford CompanyBartow, FL

-$3,500$42,0850d