Deal Sheet: 2026 Explorer Active

AutoNation Ford St. Petersburg · St Petersburg, FL · VIN: 1FMUK7DH4TGC41992

Negotiation Guide

Opening Offer

$37,502

Fair Price

$39,002

Walk Away Above

$40,891

• Recent buyers paid ~$4,130 below MSRP

Price Breakdown

Est. Dealer Cost$38,502

Est. Invoice$39,785

Holdback (est.)$1,283

MSRP (Sticker)$42,780

Asking Price$39,280

Markup-$3,500

Est. Dealer Margin on This Car$778

Percentile39% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold5942

Avg Markup-$4,130

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$1,455

Avg Markup (Explorer)-$3,172

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$717

Price History

Aug 6, 2026$38,280 → $39,280(+$1,000)

Cheaper Explorer Active Inventory

Titusville FordTitusville, PA

-$4,500$46,06067d

Pat Milliken Ford, Inc.Redford, MI

-$4,000$45,7756d

Larry H. Miller Ford MesaMesa, AZ

-$4,000$39,57560d

Peoria FordPeoria, AZ

-$4,000$38,78041d

AutoNation Ford SanfordSanford, FL

-$3,500$39,3752d

Coggin Deland FordOrange City, FL

-$3,500$39,5752d

Gary Yeomans FordDaytona Beach, FL

-$3,500$40,0752d

Gary Yeomans FordDaytona Beach, FL

-$3,500$39,7752d

Jarrett Ford, Inc.Dade City, FL

-$3,500$42,0252d

Bartow Ford CompanyBartow, FL

-$3,500$42,0852d