Deal Sheet: 2026 Explorer Active

Mullinax Ford · Mobile, AL · VIN: 1FMUK7DH4TGC14100

Negotiation Guide

Opening Offer

$37,588

Fair Price

$39,088

Walk Away Above

$40,981

• Recent buyers paid ~$4,130 below MSRP

Price Breakdown

Est. Dealer Cost$38,588

Est. Invoice$39,874

Holdback (est.)$1,286

MSRP (Sticker)$42,875

Asking Price$39,375

Markup-$3,500

Est. Dealer Margin on This Car$788

Percentile39% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold5942

Avg Markup-$4,130

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory343 vehicles

Avg Markup (All Models)-$1,612

Avg Markup (Explorer)-$3,159

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,373

Price History

Aug 6, 2026$38,875 → $39,375(+$500)

Cheaper Explorer Active Inventory

Titusville FordTitusville, PA

-$4,500$46,06066d

Pat Milliken Ford, Inc.Redford, MI

-$4,000$45,7755d

Larry H. Miller Ford MesaMesa, AZ

-$4,000$39,57559d

Peoria FordPeoria, AZ

-$4,000$38,78040d

AutoNation Ford SanfordSanford, FL

-$3,500$39,3751d

Coggin Deland FordOrange City, FL

-$3,500$39,5751d

Gary Yeomans FordDaytona Beach, FL

-$3,500$40,0751d

Gary Yeomans FordDaytona Beach, FL

-$3,500$39,7751d

Jarrett Ford, Inc.Dade City, FL

-$3,500$42,0251d

Bartow Ford CompanyBartow, FL

-$3,500$42,0851d