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Deal Sheet: 2026 Explorer Active
Steve Marsh Ford · Milan, TN · VIN: 1FMUK7DH4TGB91594
Negotiation Guide
Opening Offer
$40,882
Fair Price
$42,382
Walk Away Above
$44,458
- • Recent buyers paid ~$4,130 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,882
Est. Invoice$43,278
Holdback (est.)$1,396
MSRP (Sticker)$46,535
Asking Price$43,035
Markup-$3,500
Est. Dealer Margin on This Car$1,154
Percentile39% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold5942
Avg Markup-$4,130
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory127 vehicles
Avg Markup (All Models)-$2,626
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,197
Price History
Jul 9, 2026$45,035 → $42,035(-$3,000)
Aug 6, 2026$42,035 → $43,035(+$1,000)
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