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Deal Sheet: 2026 Explorer Active
Johnson Ford, Inc. · Atmore, AL · VIN: 1FMUK7DH4TGB41410
This Is Already a Great Deal
Opening Offer
$39,448
Asking Price
$38,775
Max Price
$38,775
- • Recent buyers paid ~$1,865 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,254 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,948
Est. Invoice$40,246
Holdback (est.)$1,298
MSRP (Sticker)$43,275
Asking Price$38,775
Markup-$4,500
Est. Dealer Margin on This Car$-173
Percentile32% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold5639
Avg Markup-$1,865
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$2,573
Avg Markup (Explorer)-$4,250
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,383
Price History
Jun 13, 2026$42,275 → $41,775(-$500)
Jul 9, 2026$41,775 → $38,775(-$3,000)
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