Deal Sheet: 2026 Explorer Active

Mullinax Ford · Mobile, AL · VIN: 1FMUK7DH3TGC39828

Negotiation Guide

Opening Offer

$39,973

Fair Price

$41,473

Walk Away Above

$43,499

• Recent buyers paid ~$4,130 below MSRP

Price Breakdown

Est. Dealer Cost$40,973

Est. Invoice$42,338

Holdback (est.)$1,366

MSRP (Sticker)$45,525

Asking Price$42,025

Markup-$3,500

Est. Dealer Margin on This Car$1,053

Percentile39% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold5942

Avg Markup-$4,130

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory343 vehicles

Avg Markup (All Models)-$1,612

Avg Markup (Explorer)-$3,159

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,373

Cheaper Explorer Active Inventory

Titusville FordTitusville, PA

-$4,500$46,06066d

Pat Milliken Ford, Inc.Redford, MI

-$4,000$45,7755d

Larry H. Miller Ford MesaMesa, AZ

-$4,000$39,57559d

Peoria FordPeoria, AZ

-$4,000$38,78040d

AutoNation Ford SanfordSanford, FL

-$3,500$39,3751d

Coggin Deland FordOrange City, FL

-$3,500$39,5751d

Gary Yeomans FordDaytona Beach, FL

-$3,500$40,0751d

Gary Yeomans FordDaytona Beach, FL

-$3,500$39,7751d

Jarrett Ford, Inc.Dade City, FL

-$3,500$42,0251d

Bartow Ford CompanyBartow, FL

-$3,500$42,0851d