Negotiation Guide
Opening Offer
$37,502
Fair Price
$39,002
Walk Away Above
$40,891
- • Recent buyers paid ~$3,860 below MSRP
- • Sitting 65 days (avg 39) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,502
Est. Invoice$39,785
Holdback (est.)$1,283
MSRP (Sticker)$42,780
Asking Price$39,280
Markup-$3,500
Est. Dealer Margin on This Car$778
Percentile39% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold6574
Avg Markup-$3,860
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory206 vehicles
Avg Markup (All Models)-$1,820
Avg Markup (Explorer)-$3,141
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,486
Price History
Jun 13, 2026$41,780 → $41,280(-$500)
Jul 9, 2026$41,280 → $38,280(-$3,000)
Aug 6, 2026$38,280 → $39,280(+$1,000)
Cheaper Explorer Active Inventory
Titusville FordTitusville, PA
-$4,500$46,06065d
Pat Milliken Ford, Inc.Redford, MI
-$4,000$45,7754d
Larry H. Miller Ford MesaMesa, AZ
-$4,000$39,57558d
Peoria FordPeoria, AZ
-$4,000$38,78039d
AutoNation Ford SanfordSanford, FL
-$3,500$39,3750d
Coggin Deland FordOrange City, FL
-$3,500$39,5750d
Gary Yeomans FordDaytona Beach, FL
-$3,500$40,0750d
Gary Yeomans FordDaytona Beach, FL
-$3,500$39,7750d
Jarrett Ford, Inc.Dade City, FL
-$3,500$42,0250d
Bartow Ford CompanyBartow, FL
-$3,500$42,0850d