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Deal Sheet: 2026 Explorer Active
Sons Ford of Auburn · Auburn, AL · VIN: 1FMUK7DH2TGC02723
This Is Already a Great Deal
Opening Offer
$38,642
Asking Price
$38,380
Max Price
$38,380
- • Recent buyers paid ~$1,865 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,135 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,142
Est. Invoice$39,413
Holdback (est.)$1,271
MSRP (Sticker)$42,380
Asking Price$38,380
Markup-$4,000
Est. Dealer Margin on This Car$238
Percentile99% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold5639
Avg Markup-$1,865
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory244 vehicles
Avg Markup (All Models)-$876
Avg Markup (Explorer)-$4,000
% Below MSRP82%
Avg Days to Sell30 days
Avg Sold Markup-$727
Price History
Jul 9, 2026$41,380 → $38,380(-$3,000)
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