Negotiation Guide
Opening Offer
$37,502
Fair Price
$39,002
Walk Away Above
$40,891
- • Recent buyers paid ~$4,130 below MSRP
Price Breakdown
Est. Dealer Cost$38,502
Est. Invoice$39,785
Holdback (est.)$1,283
MSRP (Sticker)$42,780
Asking Price$39,280
Markup-$3,500
Est. Dealer Margin on This Car$778
Percentile39% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold5942
Avg Markup-$4,130
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory65 vehicles
Avg Markup (All Models)-$1,754
Avg Markup (Explorer)-$3,200
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,170
Price History
Aug 6, 2026$38,280 → $39,280(+$1,000)
Cheaper Explorer Active Inventory
Titusville FordTitusville, PA
-$4,500$46,06067d
Pat Milliken Ford, Inc.Redford, MI
-$4,000$45,7756d
Larry H. Miller Ford MesaMesa, AZ
-$4,000$39,57560d
Peoria FordPeoria, AZ
-$4,000$38,78041d
AutoNation Ford SanfordSanford, FL
-$3,500$39,3752d
Coggin Deland FordOrange City, FL
-$3,500$39,5752d
Gary Yeomans FordDaytona Beach, FL
-$3,500$40,0752d
Gary Yeomans FordDaytona Beach, FL
-$3,500$39,7752d
Jarrett Ford, Inc.Dade City, FL
-$3,500$42,0252d
Bartow Ford CompanyBartow, FL
-$3,500$42,0852d