Deal Sheet: 2026 Explorer Active

North Central Ford · Richardson, TX · VIN: 1FMUK7DH1TGC16788

Negotiation Guide

Opening Offer

$37,502

Fair Price

$39,002

Walk Away Above

$40,891

• Recent buyers paid ~$3,860 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,502

Est. Invoice$39,785

Holdback (est.)$1,283

MSRP (Sticker)$42,780

Asking Price$39,280

Markup-$3,500

Est. Dealer Margin on This Car$778

Percentile39% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold6574

Avg Markup-$3,860

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory258 vehicles

Avg Markup (All Models)-$2,174

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,184

Price History

Jul 9, 2026$41,280 → $38,280(-$3,000)

Jul 16, 2026$38,280 → $39,280(+$1,000)

Cheaper Explorer Active Inventory

Titusville FordTitusville, PA

-$4,500$46,06065d

Pat Milliken Ford, Inc.Redford, MI

-$4,000$45,7754d

Larry H. Miller Ford MesaMesa, AZ

-$4,000$39,57558d

Peoria FordPeoria, AZ

-$4,000$38,78039d

AutoNation Ford SanfordSanford, FL

-$3,500$39,3750d

Coggin Deland FordOrange City, FL

-$3,500$39,5750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$40,0750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$39,7750d

Jarrett Ford, Inc.Dade City, FL

-$3,500$42,0250d

Bartow Ford CompanyBartow, FL

-$3,500$42,0850d