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Deal Sheet: 2026 Explorer Active
Purvis Ford · Fredericksburg, VA · VIN: 1FMUK7DH1TGC09503
This Is Already a Great Deal
Opening Offer
$39,448
Asking Price
$39,275
Max Price
$39,275
- • Recent buyers paid ~$1,865 below MSRP
- • Sitting 41 days (avg 25) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,858 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,948
Est. Invoice$40,246
Holdback (est.)$1,298
MSRP (Sticker)$43,275
Asking Price$39,275
Markup-$4,000
Est. Dealer Margin on This Car$328
Percentile99% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold5639
Avg Markup-$1,865
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory158 vehicles
Avg Markup (All Models)-$2,367
Avg Markup (Explorer)-$4,000
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$940
Price History
Jun 20, 2026$42,275 → $41,525(-$750)
Jul 9, 2026$41,525 → $39,275(-$2,250)
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