Negotiation Guide
Opening Offer
$37,709
Fair Price
$39,209
Walk Away Above
$41,110
- • Recent buyers paid ~$4,130 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,709
Est. Invoice$39,999
Holdback (est.)$1,290
MSRP (Sticker)$43,010
Asking Price$39,510
Markup-$3,500
Est. Dealer Margin on This Car$801
Percentile39% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold5942
Avg Markup-$4,130
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory1157 vehicles
Avg Markup (All Models)-$626
Avg Markup (Explorer)-$3,500
% Below MSRP80%
Avg Days to Sell29 days
Avg Sold Markup-$1,147
Price History
Jul 9, 2026$41,510 → $38,510(-$3,000)
Aug 6, 2026$38,510 → $39,510(+$1,000)
Cheaper Explorer Active Inventory
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Larry H. Miller Ford MesaMesa, AZ
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Peoria FordPeoria, AZ
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Coggin Deland FordOrange City, FL
-$3,500$39,5750d
Gary Yeomans FordDaytona Beach, FL
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Gary Yeomans FordDaytona Beach, FL
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Jarrett Ford, Inc.Dade City, FL
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Bartow Ford CompanyBartow, FL
-$3,500$42,0850d