Deal Sheet: 2026 Explorer Active

Mullinax Ford · New Smyrna Beach, FL · VIN: 1FMUK7DH0TGB96100

Negotiation Guide

Opening Offer

$37,858

Fair Price

$39,358

Walk Away Above

$41,266

• Recent buyers paid ~$3,860 below MSRP
• Sitting 65 days (avg 39) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,858

Est. Invoice$40,153

Holdback (est.)$1,295

MSRP (Sticker)$43,175

Asking Price$39,675

Markup-$3,500

Est. Dealer Margin on This Car$818

Percentile39% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold6574

Avg Markup-$3,860

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$1,622

Avg Markup (Explorer)-$3,093

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,643

Price History

Jun 13, 2026$42,175 → $41,675(-$500)

Jul 11, 2026$41,675 → $38,675(-$3,000)

Cheaper Explorer Active Inventory

Titusville FordTitusville, PA

-$4,500$46,06065d

Pat Milliken Ford, Inc.Redford, MI

-$4,000$45,7754d

Larry H. Miller Ford MesaMesa, AZ

-$4,000$39,57558d

Peoria FordPeoria, AZ

-$4,000$38,78039d

AutoNation Ford SanfordSanford, FL

-$3,500$39,3750d

Coggin Deland FordOrange City, FL

-$3,500$39,5750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$40,0750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$39,7750d

Jarrett Ford, Inc.Dade City, FL

-$3,500$42,0250d

Bartow Ford CompanyBartow, FL

-$3,500$42,0850d