Deal Sheet: 2026 Expedition Platinum

Soerens Ford, Inc. · Brookfield, WI · VIN: 1FMJU1M86TEA43002

Negotiation Guide

Opening Offer

$70,152

Fair Price

$71,652

Walk Away Above

$74,348

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$69,341

Est. Invoice$71,652

Holdback$2,311

MSRP (Sticker)$77,045

Asking Price$77,045

Markup$0

Dealer Margin on This Car$7,705

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold387

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$695

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$1,500

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