Deal Sheet: 2026 Expedition Platinum

Mullinax Ford · New Smyrna Beach, FL · VIN: 1FMJU1M86TEA42822

Negotiation Guide

Opening Offer

$70,531

Fair Price

$72,031

Walk Away Above

$75,035

• No recent sold data — targeting invoice price
• Sitting 17 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$70,236

Est. Invoice$72,577

Holdback$2,341

MSRP (Sticker)$78,040

Asking Price$78,040

Markup$0

Dealer Margin on This Car$7,804

Percentile100% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold387

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory305 vehicles

Avg Markup (All Models)-$555

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$513

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