Deal Sheet: 2026 Expedition Platinum

Group 1 Ford of Rockwall · Rockwall, TX · VIN: 1FMJU1M82TEA40727

Negotiation Guide

Opening Offer

$71,073

Fair Price

$72,573

Walk Away Above

$75,304

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$70,232

Est. Invoice$72,573

Holdback$2,341

MSRP (Sticker)$78,035

Asking Price$78,035

Markup$0

Dealer Margin on This Car$7,804

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold387

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory388 vehicles

Avg Markup (All Models)-$802

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,134

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