Deal Sheet: 2027 Expedition Platinum MAX

Hull Dobbs Ford · Birmingham, AL · VIN: 1FMJK1MGXVEA10763

Negotiation Guide

Opening Offer

$96,421

Fair Price

$97,921

Walk Away Above

$97,996

• Recent buyers paid ~$149 below MSRP

Price Breakdown

Est. Dealer Cost$88,263

Est. Invoice$91,205

Holdback (est.)$2,942

MSRP (Sticker)$98,070

Asking Price$98,070

Markup$0

Est. Dealer Margin on This Car$9,807

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1167

Avg Markup-$149

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$2,023

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,618

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