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Deal Sheet: 2026 Expedition Platinum MAX
Group 1 Ford of Rockwall · Rockwall, TX · VIN: 1FMJK1MG9TEA17748
Negotiation Guide
Opening Offer
$92,429
Fair Price
$93,929
Walk Away Above
$94,272
- • Recent buyers paid ~$149 below MSRP
- • Sitting 58 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$85,154
Est. Invoice$87,992
Holdback (est.)$2,838
MSRP (Sticker)$94,615
Asking Price$94,115
Markup-$500
Est. Dealer Margin on This Car$8,962
Percentile11% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold1167
Avg Markup-$149
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory371 vehicles
Avg Markup (All Models)-$2,232
Avg Markup (Expedition)-$300
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,752
Price History
Jul 9, 2026$94,615 → $94,115(-$500)
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