Deal Sheet: 2027 Expedition Platinum MAX

Bob-Boyd Ford · Lancaster, OH · VIN: 1FMJK1MG8VEA12530

Negotiation Guide

Opening Offer

$96,881

Fair Price

$98,381

Walk Away Above

$98,456

• Recent buyers paid ~$149 below MSRP

Price Breakdown

Est. Dealer Cost$88,677

Est. Invoice$91,633

Holdback (est.)$2,956

MSRP (Sticker)$98,530

Asking Price$98,530

Markup$0

Est. Dealer Margin on This Car$9,853

Percentile100% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1167

Avg Markup-$149

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$1,811

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,604

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