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Deal Sheet: 2026 Expedition Platinum MAX
Gray-Daniels Ford · Brandon, MS · VIN: 1FMJK1MG3TEA31130
Negotiation Guide
Opening Offer
$94,292
Fair Price
$95,792
Walk Away Above
$96,154
- • Recent buyers paid ~$149 below MSRP
- • Sitting 59 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$86,864
Est. Invoice$89,759
Holdback (est.)$2,895
MSRP (Sticker)$96,515
Asking Price$96,015
Markup-$500
Est. Dealer Margin on This Car$9,152
Percentile11% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold1167
Avg Markup-$149
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory458 vehicles
Avg Markup (All Models)-$772
Avg Markup (Expedition)-$135
% Below MSRP83%
Avg Days to Sell32 days
Avg Sold Markup-$1,160
Price History
Jul 9, 2026$96,515 → $96,015(-$500)
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