Deal Sheet: 2026 Expedition Platinum MAX

Ford of Cookeville · Cookeville, TN · VIN: 1FMJK1MG1TEA50436

Negotiation Guide

Opening Offer

$87,075

Fair Price

$88,575

Walk Away Above

$88,902

• Recent buyers paid ~$149 below MSRP
• Sitting 58 days (avg 37) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$80,307

Est. Invoice$82,984

Holdback (est.)$2,677

MSRP (Sticker)$89,230

Asking Price$88,730

Markup-$500

Est. Dealer Margin on This Car$8,423

Percentile11% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold1167

Avg Markup-$149

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$1,709

Avg Markup (Expedition)-$286

% Below MSRP93%

Avg Days to Sell28 days

Avg Sold Markup-$1,243

Price History

Aug 10, 2026$89,230 → $88,730(-$500)

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