Deal Sheet: 2026 Expedition Platinum MAX

Russell Barnett Ford, Inc. · Winchester, TN · VIN: 1FMJK1MG1TEA29280

Negotiation Guide

Opening Offer

$93,451

Fair Price

$94,951

Walk Away Above

$95,388

• Recent buyers paid ~$149 below MSRP
• Sitting 65 days (avg 37) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$86,243

Est. Invoice$89,117

Holdback (est.)$2,875

MSRP (Sticker)$95,825

Asking Price$95,325

Markup-$500

Est. Dealer Margin on This Car$9,083

Percentile11% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold1167

Avg Markup-$149

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory28 vehicles

Avg Markup (All Models)-$1,464

Avg Markup (Expedition)-$188

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,741

Price History

Jul 9, 2026$95,825 → $95,325(-$500)

Jul 11, 2026$95,325 → $95,825(+$500)

Aug 6, 2026$95,825 → $95,325(-$500)

Cheaper Expedition Platinum MAX Inventory

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