Deal Sheet: 2026 Expedition Platinum MAX

Appel Ford, Inc. · Brenham, TX · VIN: 1FMJK1M85TEA40968

Negotiation Guide

Opening Offer

$73,863

Fair Price

$75,363

Walk Away Above

$78,199

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$72,932

Est. Invoice$75,363

Holdback$2,431

MSRP (Sticker)$81,035

Asking Price$81,035

Markup$0

Dealer Margin on This Car$8,104

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold446

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)-$466

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$300

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