Deal Sheet: 2026 Expedition Platinum MAX

Billingsley Ford of Lawton · Lawton, OK · VIN: 1FMJK1M84TEA45918

Negotiation Guide

Opening Offer

$83,020

Fair Price

$84,520

Walk Away Above

$84,847

• Recent buyers paid ~$149 below MSRP
• Sitting 59 days (avg 37) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,658

Est. Invoice$79,213

Holdback (est.)$2,555

MSRP (Sticker)$85,175

Asking Price$84,675

Markup-$500

Est. Dealer Margin on This Car$8,018

Percentile11% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold1167

Avg Markup-$149

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$2,284

Avg Markup (Expedition)-$182

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,014

Price History

Jul 9, 2026$85,175 → $84,675(-$500)

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