Deal Sheet: 2027 Expedition Platinum MAX

Appel Ford, Inc. · Brenham, TX · VIN: 1FMJK1M81VEA12202

Negotiation Guide

Opening Offer

$82,306

Fair Price

$83,806

Walk Away Above

$83,881

• Recent buyers paid ~$149 below MSRP

Price Breakdown

Est. Dealer Cost$75,560

Est. Invoice$78,078

Holdback (est.)$2,519

MSRP (Sticker)$83,955

Asking Price$83,955

Markup$0

Est. Dealer Margin on This Car$8,396

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1167

Avg Markup-$149

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$1,801

Avg Markup (Expedition)-$267

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,152

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