Deal Sheet: 2027 Expedition Platinum MAX

Hennessy Ford Atlanta · Atlanta, GA · VIN: 1FMJK1L89VEA04446

Negotiation Guide

Opening Offer

$77,466

Fair Price

$78,966

Walk Away Above

$79,041

• Recent buyers paid ~$149 below MSRP

Price Breakdown

Est. Dealer Cost$71,204

Est. Invoice$73,577

Holdback (est.)$2,373

MSRP (Sticker)$79,115

Asking Price$79,115

Markup$0

Est. Dealer Margin on This Car$7,912

Percentile100% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold1167

Avg Markup-$149

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory402 vehicles

Avg Markup (All Models)+$676

Avg Markup (Expedition)$0

% Below MSRP61%

Avg Days to Sell34 days

Avg Sold Markup-$994

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