Deal Sheet: 2026 Bronco Outer Banks

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FMEE8BPXTLB41866

Negotiation Guide

Opening Offer

$56,030

Fair Price

$57,530

Walk Away Above

$58,610

• Recent buyers paid ~$2,160 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,721

Est. Invoice$55,512

Holdback (est.)$1,791

MSRP (Sticker)$59,690

Asking Price$57,690

Markup-$2,000

Est. Dealer Margin on This Car$3,969

Percentile9% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2782

Avg Markup-$2,160

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)-$2,716

Avg Markup (Bronco)-$1,730

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,763

Price History

Aug 15, 2026$58,190 → $57,690(-$500)

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