Deal Sheet: 2026 Bronco Outer Banks

Joe Cooper Ford of Shawnee · Shawnee, OK · VIN: 1FMEE8BPXTLB30530

Negotiation Guide

Opening Offer

$66,725

Fair Price

$68,225

Walk Away Above

$69,305

• Recent buyers paid ~$2,160 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,347

Est. Invoice$65,458

Holdback (est.)$2,112

MSRP (Sticker)$70,385

Asking Price$68,385

Markup-$2,000

Est. Dealer Margin on This Car$5,039

Percentile9% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2782

Avg Markup-$2,160

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$2,124

Avg Markup (Bronco)-$1,518

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,038

Price History

Aug 6, 2026$67,885 → $68,885(+$1,000)

Aug 15, 2026$68,885 → $68,385(-$500)

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