Deal Sheet: 2026 Bronco Outer Banks

ALM Ford Marietta · Marietta, GA · VIN: 1FMEE8BH9TLA56879

Negotiation Guide

Opening Offer

$59,910

Fair Price

$61,410

Walk Away Above

$62,740

• Recent buyers paid ~$2,160 below MSRP
• Sitting 73 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,663

Est. Invoice$59,585

Holdback (est.)$1,922

MSRP (Sticker)$64,070

Asking Price$63,070

Markup-$1,000

Est. Dealer Margin on This Car$5,407

Percentile100% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold2782

Avg Markup-$2,160

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory280 vehicles

Avg Markup (All Models)-$1,980

Avg Markup (Bronco)-$1,082

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,396

Price History

Jul 9, 2026$64,070 → $62,070(-$2,000)

Aug 6, 2026$62,070 → $63,070(+$1,000)

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