Deal Sheet: 2026 Bronco Outer Banks

Walt Massey Ford · Columbia, MS · VIN: 1FMEE8BH8TLB10687

Negotiation Guide

Opening Offer

$61,165

Fair Price

$62,665

Walk Away Above

$63,745

• Recent buyers paid ~$2,160 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$58,343

Est. Invoice$60,287

Holdback (est.)$1,945

MSRP (Sticker)$64,825

Asking Price$63,325

Markup-$1,500

Est. Dealer Margin on This Car$4,983

Percentile45% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2782

Avg Markup-$2,160

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$1,940

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$2,321

Price History

Jul 9, 2026$64,825 → $62,325(-$2,500)

Aug 6, 2026$62,325 → $63,325(+$1,000)

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