Deal Sheet: 2026 Bronco Outer Banks

Benson Ford, Inc. · Easley, SC · VIN: 1FMEE8BH4TLB38311

Negotiation Guide

Opening Offer

$60,665

Fair Price

$62,165

Walk Away Above

$63,245

• Recent buyers paid ~$2,160 below MSRP

Price Breakdown

Est. Dealer Cost$57,893

Est. Invoice$59,822

Holdback (est.)$1,930

MSRP (Sticker)$64,325

Asking Price$63,325

Markup-$1,000

Est. Dealer Margin on This Car$5,433

Percentile100% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold2782

Avg Markup-$2,160

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$1,710

Avg Markup (Bronco)-$1,050

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,265

Price History

Aug 6, 2026$62,325 → $63,325(+$1,000)

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