Deal Sheet: 2026 Bronco Outer Banks

Lake Keowee Ford · Seneca, SC · VIN: 1FMEE8BH3TLB31804

Negotiation Guide

Opening Offer

$58,300

Fair Price

$59,800

Walk Away Above

$60,880

• Recent buyers paid ~$2,160 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,764

Est. Invoice$57,623

Holdback (est.)$1,859

MSRP (Sticker)$61,960

Asking Price$60,460

Markup-$1,500

Est. Dealer Margin on This Car$4,696

Percentile45% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2782

Avg Markup-$2,160

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory97 vehicles

Avg Markup (All Models)-$1,418

Avg Markup (Bronco)-$1,271

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$1,413

Price History

Aug 6, 2026$59,960 → $60,960(+$1,000)

Aug 15, 2026$60,960 → $60,460(-$500)

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